Artificial intelligence (AI) is rapidly transforming the sales landscape. AI-powered tools can help sales teams automate repetitive tasks, identify and qualify leads, and close more deals. In this session, we will explore how AI can be used to improve the four pillars of sales enablement: alignment, assets, just-in-time content, and tribal knowledge. We will discuss how AI can be used to: - Align sales and marketing: AI can help sales and marketing teams align their goals and activities by providing insights into customer behavior and demand. - Create and deliver personalized content: AI can be used to create and deliver personalized content to leads and customers, increasing engagement and conversion rates. - Automate repetitive tasks: AI can automate repetitive tasks, such as lead qualification and follow-up, freeing up sales reps to focus on more strategic activities. - Improve forecasting accuracy: AI can be used to improve forecasting accuracy by providing insights into historical sales data and trends. We will also discuss the challenges and opportunities of using AI in sales enablement. By the end of this session, you will have a better understanding of how AI can be used to improve your sales process and achieve your sales goals.