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October 14, 2025
The Ritz-Carlton
3 Potsdamer Platz
Berlin

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What's on
Sales Enablement Summit
Networking and exhibition
Product Marketing Summit
Product-Led Summit
October 14
October 14
October 14
08:00
Networking and exhibition
Registration and networking breakfast
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09:00
Sales Enablement Summit
Chairperson opening remarks
Felix Dumitrica, Director of EMEA Revenue Enablement & Sales Engineering, Lightspeed Commerce
Sonia Pupaza, Revenue Enablement Lead, Empower Value
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09:15
Sales Enablement Summit
The 30/60/90 plan for post-SKO enablement
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09:15
Product Marketing Summit
The state of product marketing in 2025: Key findings and what they signal for DACH PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
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09:15
Product-Led Summit
Build a product-centric culture: Empower your org to be product-obsessed
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09:45
Sales Enablement Summit
AI meets enablement: The human layer in a machine-led world
Daniel Selbach, Head of Customer & Partner Enablement, Placetel
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09:45
Product-Led Summit
Delivering exceptional customer experiences in a digital age
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10:00
Product Marketing Summit
Beyond the launch: Why product marketers are critical growth drivers in EMEA
Robin Karakash, Former VP of Marketing
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10:15
Sales Enablement Summit
Coaching sales success: The multiplier effect of enablement-driven leadership
Britta Lorenz, Enablement Lead, Growth Matters
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10:15
Product-Led Summit
The PLG pivot: Navigating the pain points of sustainable growth
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10:30
Product Marketing Summit
Repositioning products and messaging for the AI Era
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10:45
Networking and exhibition
Coffee break and networking
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11:15
Sales Enablement Summit
Panel | Breaking the silos: How enablement and RevOps align for impact
Bastian Stosic, Head of Media Sales Operations & Enablement, HolidayCheck
Felix Dumitrica, Director of EMEA Revenue Enablement & Sales Engineering, Lightspeed Commerce
Viktoria Hauer, Global Head of Sales Enablement, Lucanet
Renko Pauwels, GTM Enablement Lead, Leapsome
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11:15
Product-Led Summit
Panel: Building a resilient product organisation, navigating economic headwinds and market shifts
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11:30
Product Marketing Summit
Earn a seat at the table: Elevating product marketing's strategic impact
Thomas Bille, Vice President of Product Marketing, Milestone Systems
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12:00
Sales Enablement Summit
Fireside chat | Coaching vs deal chat: Why most “coaching” sessions miss the mark
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12:00
Product-Led Summit
Beyond features: Leveraging AI to unlock unseen value in your product portfolio
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13:00
Networking and exhibition
Lunch break
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13:45
Product Marketing Summit
Panel: How to partner with product and become the ultimate growth engine
Jesse Bondar, Senior Product Marketing Manager, Personio
Isabel Periera, Director of Product Marketing, Serrela
Giuseppe Delogu, Growth & Product Marketing Lead, Klarna
Ekaterina Gamsriegler, Head of Marketing, Red Bull
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14:00
Networking and exhibition
Roundtable Discussions: What’s working, what’s not, and what’s next
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14:30
Sales Enablement Summit
The unseen force: Empowering managers for scalable success
Sonia Pupaza, Revenue Enablement Lead, Empower Value
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14:30
Product Marketing Summit
The AI advantage: Building a next-gen go-to-market playbook
Purnima Kumar, Head of Product Marketing, Doodle
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14:45
Product-Led Summit
Panel: The product leader as a strategic storyteller, influencing boards, customers, and engineering
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15:00
Sales Enablement Summit
Same mission, different lens: What customer enablement can teach sales enablement
Britta Harvard, Head of Sales & Customer Enablement, ioki
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15:00
Product Marketing Summit
Powering PMM with deeper customer & market insights
John Brezinsky, Director of B2B Marketing, Babbel
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15:30
Networking and exhibition
Coffee break and networking
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16:00
Sales Enablement Summit
Why sales methodologies don’t stick - and how to fix it
Jaren Krchnavi, Head of Sales Enablement, Siemens
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16:00
Product Marketing Summit
Fireside chat - Localize & launch: Mastering global product marketing
Jamie Bolland, Director of Product Marketing, Climatiq
Michal Sever, Vice President of Product Marketing, Nayax
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16:00
Product-Led Summit
Rapid iteration: Creating a culture to ship fast and experiment more
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16:30
Sales Enablement Summit
Reframing enablement’s value in the language your CRO actually cares about
Yu chul Chung, Head of Global Sales Enablement, Elektrobit
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16:30
Product Marketing Summit
Beyond bullet points: Crafting stories that connect
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16:30
Product-Led Summit
From disruption to dominance: Scaling innovation without losing your edge
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17:00
Sales Enablement Summit
Happy hour sponsored by Sales Enablement Collective
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A data-driven approach for aligning your enablement strategy to the value you bring

Ben Gibbons, Director, EMEA Sales & Partner Performance at Databricks

Reimagining enablement for impact in global sales organisations- A revenue enablement framework

Taryn Leigh Brophy, Group Vice President, Sales Enablement and Transformation at NTT Data

Increasing efficiency through leveraging data-driven decision making

Viktor Mach, VP of Global Revenue Enablement ar SAP Emarsys

Stuart Brinicombe, VP of GTM Strategy, Global Sales & Field Enablement at Couchbase

Rebecca Bell, Head of Sales Enablement at DeepL

Katie Roberts, Director of EMEA Revenue Enablement at Splunk

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years summit

Step into a room filled with enablement professionals facing the same challenges you are and leave with insights you can activate immediately:

➔ Master onboarding, training, and GTM alignment to solve your toughest enablement challenges.

➔ Validate and strengthen your strategies with proven frameworks and tools shared by top industry leaders.

➔ Build connections with Europe’s leading enablement professionals - and bring back ideas ready for action.

Berlin
October 14, 2025

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