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Event starts in:
112

days :

11

: hours :

5

minutes

30

until event begins

October 21, 2026
The Ritz-Carlton
3 Potsdamer Platz
Berlin

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What's on
Sales Enablement Summit
Networking and exhibition
Product Marketing Summit
Product-Led Summit
October 21
October 21
October 21
08:00
Sales Enablement Summit
Registration and networking
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09:00
Sales Enablement Summit
Chairperson opening remarks
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09:15
Sales Enablement Summit
Everboarding: Embedding continuous learning in the flow of work
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09:15
Product Marketing Summit
The state of product marketing in 2025: Key findings and what they signal for DACH PMMs
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09:15
Product-Led Summit
Build a product-centric culture: Empower your org to be product-obsessed
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09:45
Sales Enablement Summit
Close the gap: Redesigning your content model for just-in-time enablement
Mustafa Celik, Director | Commercial Excellence, EY
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09:45
Product-Led Summit
Delivering exceptional customer experiences in a digital age
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10:00
Product Marketing Summit
Beyond the launch: Why product marketers are critical growth drivers in EMEA
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10:15
Sales Enablement Summit
Workshop: What should humans still own in a fully AI-enabled sales motion?
Thorsten Stiller, EMEA Field Sales Enablement Manager, Hewlett Packard Enterprise
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10:15
Product-Led Summit
The PLG pivot: Navigating the pain points of sustainable growth
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10:30
Product Marketing Summit
Repositioning products and messaging for the AI Era
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10:45
Sales Enablement Summit
Coffee break and networking
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11:15
Sales Enablement Summit
Panel: Operationalizing change - How revenue teams actually adopt new ways of working
Irina Botezatu, Sales Enablement, GE Vernova
Felix Dumitrica, Director of EMEA Revenue Enablement & Sales Engineering
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11:15
Product-Led Summit
Panel: Building a resilient product organisation, navigating economic headwinds and market shifts
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11:30
Product Marketing Summit
Earn a seat at the table: Elevating product marketing's strategic impact
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12:00
Sales Enablement Summit
From program to platform: scaling enablement in modern revenue teams
Jaren Krchnavi, Head of Sales Enablement, Siemens
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12:00
Product-Led Summit
Beyond features: Leveraging AI to unlock unseen value in your product portfolio
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12:30
Sales Enablement Summit
Lunch break
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13:30
Sales Enablement Summit
Roundtable Discussions
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13:45
Product Marketing Summit
Panel: How to partner with product and become the ultimate growth engine
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14:30
Sales Enablement Summit
From mandate to momentum: turning FLMs into your adoption engine
Sonia Pupaza, Revenue Enablement Lead, Empower Value
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14:30
Product Marketing Summit
The AI advantage: Building a next-gen go-to-market playbook
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14:45
Product-Led Summit
Panel: The product leader as a strategic storyteller, influencing boards, customers, and engineering
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15:00
Sales Enablement Summit
Enablement’s credibility crisis: should it own revenue outcomes?
Daryl Spreiter, Head of Global Sales Enablement, Planet
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15:00
Product Marketing Summit
Powering PMM with deeper customer & market insights
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15:30
Sales Enablement Summit
Coffee break and networking
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16:00
Sales Enablement Summit
The new revenue skill stack: how enablement defines and builds modern selling capability
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16:00
Product Marketing Summit
Fireside chat - Localize & launch: Mastering global product marketing
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16:00
Product-Led Summit
Rapid iteration: Creating a culture to ship fast and experiment more
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16:30
Sales Enablement Summit
Closing remarks
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16:30
Product Marketing Summit
Beyond bullet points: Crafting stories that connect
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16:30
Product-Led Summit
From disruption to dominance: Scaling innovation without losing your edge
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17:00
Sales Enablement Summit
Happy hour sponsored by Sales Enablement Collective
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Get tickets for this

years summit

Step into a room filled with enablement professionals facing the same challenges you are and leave with insights you can activate immediately:

➔ Master onboarding, training, and GTM alignment to solve your toughest enablement challenges.

➔ Validate and strengthen your strategies with proven frameworks and tools shared by top industry leaders.

➔ Build connections with Europe’s leading enablement professionals - and bring back ideas ready for action.

Berlin
October 21, 2026

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