Sales enablement means different things to different people - and that’s not always a bad thing. In this session, we’ll explore how one leader’s experience building a diverse Enablement team - spanning both sales and customer enablement - has shaped a broader view of what enablement can (and should) be. You’ll hear how Customer Enablement isn’t just a post-sale function, but a strategic partner that can support deal velocity, increase rep confidence, and improve the buyer experience. From product feedback loops to shared messaging foundations, this session uncovers the underused link between sales success and customer success. You’ll learn: - How customer enablement insights can fuel stronger sales conversations - Practical ways to improve collaboration between pre- and post-sale enablement - A fresh perspective on defining and scaling Enablement across the customer lifecycle