Britta Lorenz, Customer Experience & Enablement Lead at Growth Matters International and Founder of BeHuman, specializes in enhancing sales execution and unlocking human potential. She is adept at boosting sales team performance with over 15 years of experience in B2B sales and advising companies like SAP AG, Fujitsu, and Siemens Grid Software. At Growth Matters Intl., Britta helps organizations embed practical sales disciplines for sustainable business growth, underpinned by the belief that no amount of training, no amount of consulting, and no amount of enablement will have any sustainable impact on sales performance without an investment into Sales Management. Connect with Britta to elevate your sales execution, empower your managers, and liberate growth—where excellence is assured in every stride.