Is your sales coaching a checkbox or a catalyst? Too often, coaching becomes a scheduled activity with little impact. But when done right, it’s one of the strongest performance levers you have. This panel will help you reimagine coaching as a core pillar of rep growth, manager development, and sales execution. You’ll learn: - How to empower front-line managers to coach effectively - Real examples of coaching frameworks that drive skill improvement - Ways to link coaching to pipeline, performance, and forecast accuracy