Everyone has a change management playbook. Almost no one has a team that follows it. New processes get announced, tools get rolled out, and then... the old habits creep back. Reps find workarounds. Managers revert. The initiative that looked great in the QBR deck quietly dies in the CRM. This session is for enablement leaders who are done with rollouts that don't stick. We'll get into the real work of adoption: what separates the 20% of orgs where change actually lands from the 80% where it doesn't, how to build reinforcement loops that outlast the launch moment, and what your frontline managers need to do differently to make new behaviors the default, not the exception. Expect candid conversation, practical frameworks, and the kind of hard-won lessons you won't find in a vendor case study. You'll leave with: • A diagnostic tool to identify where adoption fails within an organisation. • Strategies to persuade doubters who can influence the success of any initiative. • A method for measuring behaviour change, rather than just tool usage. If you've ever watched a perfectly good enablement program fail in execution, this one's for you.