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Jaren
Krchnavi
Head of Sales Enablement
Siemens
As an established sales enablement leader, Jaren works alongside VPs and managers of sales, operations, marketing up to CXO level to drive revenue by rolling-out and reinforcing programs, tools and sales methods to enhance the efficiency and effectiveness of our global sales. With a background in sales excellence, communications, marketing and sales he has gained a unique skill set that allows him to manage cross departmental teams to create successful initiatives that elevate sales to the next level. In his current role as Global Head of Sales Enablement at Siemens Grid Software Jaren works with his team and other key stakeholders to support sales in generating pipeline and recurring software revenue. He has extensive experience in sales methods (Challenger, Meddicc, Value Selling), digital transformation of sales (CRM, SEA, LMS, data analytics & reporting), digital selling, sales training & competence management, close and account plans, onboarding, sales incentives and SKOs. In addition to his responsibilities at Siemens he is honored to be a Sales Enablement Ambassador for the Sales Enablement Collective, sharing my experience to budding enablement professionals.
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14 October 2025 16:00 - 16:30
Why sales methodologies don’t stick - and how to fix it
You’ve rolled out the methodology. Reps sat through the training. Everyone nodded along. But three months later… it’s back to business as usual. Sound familiar? Sales methodologies often promise structure and consistency, but without the right enablement strategy behind them, they rarely make it past the slide deck. The issue isn’t the framework itself - it’s the disconnect between rollout and real-world behaviour. This session will help you unpack why adoption fails, and what top enablement teams are doing to make methodologies part of how reps actually sell, not just something they remember from onboarding. You’ll learn: - How to embed methodology into coaching, pipeline reviews, and daily workflows - Where adoption breaks down and how to spot early warning signs - Real examples of methodology success (and failure) across different sales motions