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Sonia
Pupaza
Revenue Enablement Lead
Empower Value
Sonia is passionate about crafting and orchestrating interactive, engaging, and scalable enablement programs and solutions that drive elite performance across the field - including SDRs, Sales, Presales, Channels & Partners, Customer Success, and Consulting teams. She leverages her expertise in enablement strategy, leadership, and stakeholder management to ensure these initiatives resonate with corporate objectives and deliver tangible outcomes. This results in a harmonized approach that aligns with strategic goals and elevates team performance. As an Ambassador and Berlin Chapter Lead for the Sales Enablement Collective community, Sonia is dedicated to enhancing industry-wide revenue efficacy by sharing enablement insights, fostering community engagement, and contributing to the collective wisdom of the enablement community.
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14 October 2025 09:00 - 09:15
Chairperson opening remarks
An energising welcome that sets the stage for a day focused on strategic impact, measurable outcomes, and peer-driven insights.
14 October 2025 14:30 - 15:00
The unseen force: Empowering managers for scalable success
In a world increasingly driven by AI and RevOps, the most critical driver of sales performance is often overlooked: the frontline manager. While organizations invest heavily in training reps, they frequently miss the opportunity to empower the leaders who coach and multiply their teams' success. This creates a hidden bottleneck, limiting growth and increasing turnover in a competitive landscape. This session will reveal how to transform your sales managers into a powerful force for your revenue engine. We'll move beyond traditional training to focus on a dedicated leadership enablement program that equips managers with the skills they need to effectively coach and motivate their teams. You'll walk away with a practical roadmap for implementation, learning how to scale best practices and measure performance to prove the strategic value of your enablement efforts. Discover how to turn your managers into a sustainable source of success that complements a machine-led world.