Is your sales coaching a checkbox or a catalyst? Too often, coaching becomes a scheduled activity with little impact. But when done right, it’s one of the strongest performance levers you have. This panel will help you reimagine coaching as a core pillar of rep growth, manager development, and sales execution. You’ll learn: - How to empower front-line managers to coach effectively - Real examples of coaching frameworks that drive skill improvement - Ways to link coaching to pipeline, performance, and forecast accuracy

An energising welcome that sets the stage for a day focused on strategic impact, measurable outcomes, and peer-driven insights.

In a world increasingly driven by AI and RevOps, the most critical driver of sales performance is often overlooked: the frontline manager. While organizations invest heavily in training reps, they frequently miss the opportunity to empower the leaders who coach and multiply their teams' success. This creates a hidden bottleneck, limiting growth and increasing turnover in a competitive landscape. This session will reveal how to transform your sales managers into a powerful force for your revenue engine. We'll move beyond traditional training to focus on a dedicated leadership enablement program that equips managers with the skills they need to effectively coach and motivate their teams. You'll walk away with a practical roadmap for implementation, learning how to scale best practices and measure performance to prove the strategic value of your enablement efforts. Discover how to turn your managers into a sustainable source of success that complements a machine-led world.