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Yu chul

Chung

Head of Global Sales Enablement

Elektrobit

Yu Chul is an accomplished global sales enablement leader with over two decades of experience driving performance across international B2B environments. Currently serving as Head of Global Sales Enablement at Elektrobit, Yu Chul leads strategic initiatives that align sales, training, and go-to-market execution to accelerate revenue growth and team effectiveness. Prior to this, he held senior enablement and training leadership roles at organisations including OPPO, Google, Huawei, LG Electronics, BlackBerry, and HTC. Across these roles, Yu Chul has built and scaled global enablement programmes, led cross-functional field and training teams, and developed blended learning strategies to support sales excellence, onboarding, and leadership development. Known for his ability to unite regional and global teams through structured enablement frameworks, Yu Chul brings deep expertise in stakeholder communication, GTM strategy, and field sales coaching. He has consistently delivered impact through programmes that blend operational rigour with human-centric leadership, fostering high-performing sales cultures in complex, matrixed organisations.

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21 October 2026 09:45 - 10:15

From content overload to just-in-time enablement: Getting reps what they need, when they need it

Sales reps ignore 65% of the content marketing creates. Not because they're lazy, but because it shows up too early, too late or too generic to be useful in the moment that matters. Just-in-time enablement flips the traditional content model on its head. Instead of building libraries nobody navigates and courses nobody finishes, it's about getting the right insight, talk track or competitive snippet into a rep's hands at the exact moment they need it, whether that's two minutes before a discovery call or mid-deal when an objection blindsides them. This session gets practical fast. We'll look at how to audit and redesign your content model around the moments that actually exist in your sales motion, how to think about surfacing over creation, and what the teams getting this right have stopped doing as much as what they've started. If your content strategy still looks like a folder structure, this one's for you.