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Jocelle
Sarenpa
Sales & GTM Leader
Avalara
Jocelle Sarenpa is the Sales Enablement Director for Field Nation, where she designs and deploys training curriculum supporting strategic programs for the revenue teams. Jocelle’s passionate about learning, human connection and communication - making sales enablement the perfect profession for her! With nearly two decades in a variety of sales roles in both B2C and B2B, across a myriad of industries, she brings a unique perspective to today’s sellers.
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21 January 2026 16:30 - 17:00
Sales Enablement x Shark Tank / Pitch to win: The enablement engine built together
Big change initiatives rarely fail because the idea is bad. They fail because the pitch doesn’t survive scrutiny from the people who actually have to enable it. In this live, high-energy session inspired by Shark Tank, five seasoned enablement leaders take the panel. Here’s how it works: 1. A pre-selected team delivers a 5-minute pitch for a new change management initiative 2. Our panel of five enablement professionals listens as stakeholders would: critically, practically, and with real-world scars 3. They interrogate the proposal: What problem are we really solving? Who owns adoption? How does this land in the field? What breaks? 4. Each panelist delivers their verdict: greenlight, conditional approval, or “not ready” and explains exactly why You won’t just hear opinions, you’ll watch experienced enablement operators dissect a change initiative the way it actually happens behind closed doors. Give your opinions, objections and feedback Here’s what you’ll walk away with: - A sharper lens on what makes change initiatives fundable, adoptable, and sustainable - The 5 most common failure points in enablement-led change efforts, and how to preempt them - Practical language to defend your next initiative with executives and frontline leaders - A repeatable framework for pressure-testing your ideas before they go public