A launch is not the same as adoption and when enablement doesn’t land, the silence that follows is often the hardest part. It's okay to understand the adoption roadblocks but you need to know how to solve it to enable effectively. This honest and unscripted fireside chat is about what really happens after rollout, when participation lags, managers disengage, or the field quietly reverts to old behaviors. In this session, you’ll hear: - The most common hidden friction points that derail enablement initiatives - How experienced leaders diagnose whether the issue is messaging, management reinforcement, incentives, or change fatigue - What to do in the critical first 30 days when momentum stalls - How to rebuild credibility when a program underperforms Throughout the discussion, attendees will contribute real scenarios, vote on likely root causes, and compare how different organizations would respond. You’ll see how peers approach the same roadblock differently and why context matters. What makes this session powerful is the collective perspective in the room. You’ll walk away with: - A diagnostic lens you can immediately apply to any struggling initiative - Clear intervention strategies matched to specific adoption failures - Practical language to re-engage stakeholders without defensiveness - Peer connections you can turn to when your next rollout hits resistance