Peter Roccaforte is an enterprise B2B sales leader known for combining hands-on leadership, performance discipline, and modern sales technology to drive growth. With a background as a trained actor, he brings a unique ability to read a room, understand human motivation, and adapt in real time—treating enterprise sales as theater without the script. His dedication to endurance sports reflects the same grit, discipline, and persistence he brings to building high-performing teams. A true player-coach, Roccaforte leads from the front—working inside the CRM, joining customer calls, and partnering closely with reps to diagnose deals and improve performance. This approach has helped transform teams from roughly 60% to over 110% quota attainment in under a year through structured coaching, rep systemization, and clear deal strategy. He also takes a practical approach to AI in sales, implementing tools like Gong and using AI platforms such as Claude and ChatGPT for deal strategy and prospecting. His philosophy is simple: AI doesn’t close deals—people do. Over his career he has achieved 112% of personal quota while leading revenue teams, improved win rates by 16%, reduced ramp time by 60%, maintained 102% net revenue retention and 90% logo retention, and contributed to the successful exit of SeamlessDocs (acquired by Kofile).