There’s no shortage of sales methodologies but choosing the right approach can make or break your GTM strategy. Do you adopt a proven, off-the-shelf model or design something custom to your culture and motion? In this session, we’ll unpack the key factors to consider when deciding whether to build or buy. You’ll hear insights from enablement leaders who’ve taken both paths, what drove their decisions, what worked (and what didn’t), and how they drove adoption across sales teams. Whether you're rolling out a new methodology, overhauling an old one, or just trying to get reps to actually use what you've got, this conversation will help you cut through the noise and move forward with confidence.