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Andrew
Zinger
Senior Director Global Sales Enablement
Fastly
Andrew Zinger is the Senior Director of Global Sales Enablement at Fastly, where he leads the strategy for scaling high-performing sales teams and empowering sellers, partners, and customer-facing teams with the tools, training, and insights needed to succeed. With more than 20 years of experience in revenue enablement across global tech organizations, Andrew excels at simplifying go-to-market complexity and turning it into practical, high-impact programs that drive both seller confidence and customer outcomes. Widely recognized as a leading voice in the enablement space, Andrew regularly shares his perspective on modern sales strategy, leadership, and the evolving role of enablement in driving business growth.
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16 September 2024 11:15 - 12:00
Panel: Sales methodologies - build vs buy, what’s right for your organization?
There’s no shortage of sales methodologies but choosing the right approach can make or break your GTM strategy. Do you adopt a proven, off-the-shelf model or design something custom to your culture and motion? In this session, we’ll unpack the key factors to consider when deciding whether to build or buy. You’ll hear insights from enablement leaders who’ve taken both paths, what drove their decisions, what worked (and what didn’t), and how they drove adoption across sales teams. Whether you're rolling out a new methodology, overhauling an old one, or just trying to get reps to actually use what you've got, this conversation will help you cut through the noise and move forward with confidence.