In this session, we'll explore the concrete benefits of gaining buy-in and aligning enablement initiatives with stakeholder expectations. Learn how to effectively communicate the value of enablement efforts and ensure alignment with organizational goals and priorities. Through real-world examples and actionable insights, you'll discover how to: - Secure stakeholder support: Explore techniques for gaining buy-in from key stakeholders, including sales leadership, marketing, and executive teams. - Align initiatives with organizational goals: Learn how to align enablement initiatives with broader organizational objectives to ensure strategic alignment and maximize impact. - Communicate value: Discover effective communication strategies to articulate the value of enablement initiatives and demonstrate their impact on business outcomes. - Foster collaboration: Explore tactics for fostering collaboration and cross-functional alignment to drive collective success across the organization. Whether you're facing resistance to change or seeking to enhance collaboration across departments, this session offers practical insights to help you navigate the complexities of stakeholder engagement and drive successful enablement initiatives.

There’s no shortage of sales methodologies but choosing the right approach can make or break your GTM strategy. Do you adopt a proven, off-the-shelf model or design something custom to your culture and motion? In this session, we’ll unpack the key factors to consider when deciding whether to build or buy. You’ll hear insights from enablement leaders who’ve taken both paths, what drove their decisions, what worked (and what didn’t), and how they drove adoption across sales teams. Whether you're rolling out a new methodology, overhauling an old one, or just trying to get reps to actually use what you've got, this conversation will help you cut through the noise and move forward with confidence.