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Andrew
Zinger
Senior Global Director, Revenue Enablement
Ironclad
With more than 20 years of experience in revenue enablement across global tech organizations, Andrew excels at simplifying go-to-market complexity and turning it into practical, high-impact programs that drive both seller confidence and customer outcomes. Widely recognized as a leading voice in the enablement space, Andrew regularly shares his perspective on modern sales strategy, leadership, and the evolving role of enablement in driving business growth.
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22 September 2026 14:45 - 15:15
What should humans still own in a fully AI-enabled sales motion?
As AI rapidly transforms sales execution, the question is no longer only what it can automate, but what it cannot replace. Yet even in a highly automated sales motion, critical parts of revenue generation remain fundamentally human. Research from Gartner highlights that the highest-performing organizations are not simply adopting AI for efficiency—they are redefining the human role in the buying process, especially in complex, high-value deals. This session explores the “human layer” of a fully AI-enabled sales motion: where sellers still create disproportionate value, and why these areas matter more—not less—as automation increases. While AI excels at data synthesis, prioritization, and next-best-action recommendations, humans remain essential in navigating ambiguity, building trust, shaping consensus across buying groups, and making judgment calls in complex deal dynamics. Attendees will leave with a clear view of where human capability becomes the true differentiator in an AI-driven sales environment and how enablement can intentionally develop and reinforce those strengths to drive better outcomes in increasingly automated revenue motions.