17 September 2024 11:15 - 12:00
Panel: Sales methodologies - build vs buy, what’s right for your organization?
There’s no shortage of sales methodologies but choosing the right approach can make or break your GTM strategy. Do you adopt a proven, off-the-shelf model or design something custom to your culture and motion?
In this session, we’ll unpack the key factors to consider when deciding whether to build or buy. You’ll hear insights from enablement leaders who’ve taken both paths, what drove their decisions, what worked (and what didn’t), and how they drove adoption across sales teams.
Whether you're rolling out a new methodology, overhauling an old one, or just trying to get reps to actually use what you've got, this conversation will help you cut through the noise and move forward with confidence.
16 September 2024 14:30 - 15:00
Fireside chat | Build vs Buy: Making smart technical bets in your GTM architecture
As the GTM stack grows more complex, one question keeps coming up: should you build in-house or buy off the shelf?
In this session, we’ll unpack how GTM Engineers and technical RevOps leaders are making these calls - balancing speed, control, scalability, and cost.
We’ll explore the frameworks teams use to evaluate tooling, when it makes sense to go custom, and how to avoid building for the sake of building. If you’re stitching together systems or facing pressure to consolidate, this one’s for you.
Key takeaways:
- How to evaluate build vs buy decisions across your GTM stack
- Cost, control, and maintenance trade-offs every team should consider
- Real examples of internal tools vs purchased platforms — what worked, what didn’t
- How to future-proof your GTM architecture as needs and teams evolve