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Anjai
Lal
GTM, Strategy & Operations
Google
Anjai is a dynamic GTM leader at Google Cloud, recognized for transforming high-level strategy into impactful execution. With expertise across industries, he aligns cross-functional teams to drive growth and deliver results. Growing up in India and gaining work experience in India, New York, and the Bay Area enriches his global perspective. He builds high-performance teams focused on bold execution, fueled by his passion for problem-solving, analyzing macro trends, and being data-driven. With over a decade of experience in roles spanning corporate strategy, StratOps, finance, and Chief of Staff at IBM and VMware, Anjai excels in leading transformative initiatives and partnering with C-suite executives. He is also a member of Forbes Councils and serves on the advisory board of the Chief of Staff Roundtable. Anjai is a committed mentor, cultivating high-performing teams while fostering professional growth and collaboration. He holds an MBA from Yale School of Management and a BS in Electrical Engineering from the Indian Institute of Technology. His diverse background and dedication to data-driven decision-making define his career and drive ongoing success.
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16 September 2024 14:30 - 15:00
Fireside chat | Build vs Buy: Making smart technical bets in your GTM architecture
As the GTM stack grows more complex, one question keeps coming up: should you build in-house or buy off the shelf? In this session, we’ll unpack how GTM Engineers and technical RevOps leaders are making these calls - balancing speed, control, scalability, and cost. We’ll explore the frameworks teams use to evaluate tooling, when it makes sense to go custom, and how to avoid building for the sake of building. If you’re stitching together systems or facing pressure to consolidate, this one’s for you. Key takeaways: - How to evaluate build vs buy decisions across your GTM stack - Cost, control, and maintenance trade-offs every team should consider - Real examples of internal tools vs purchased platforms — what worked, what didn’t - How to future-proof your GTM architecture as needs and teams evolve
16 September 2024 09:45 - 10:15
Tying sales enablement directly to revenue: Building an ROI framework that works
This session dives into how sales enablement can be directly linked to revenue by building an ROI framework that works. Explore strategies to define and track meaningful metrics, align enablement initiatives with business outcomes, and communicate impact in terms that resonate with revenue leaders. Learn how to identify key data sources, leverage analytics to measure enablement’s influence on pipeline and deal velocity, and create reporting that drives informed decision-making and continuous improvement.