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Brad
Hoke
Director Global Sales Enablement
Adobe
Brad Hoke is the Director of Global Sales Enablement at Adobe, where he leads initiatives to enhance the effectiveness of the global sales organization. Based in Provo, Utah, Hoke brings a wealth of experience in sales strategy and enablement. He is an alumnus of Brigham Young University and has been active in Adobe's leadership community, contributing to various events and initiatives.
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17 September 2024 13:30 - 14:15
Roundtable Discussion
Join us for a dynamic roundtable exploring the evolving role of enablement in driving both customer and revenue success. We’ll dive into timely topics and real-world strategies, including: 1. Conversational readiness in action: Preparing sales teams for every buyer interaction 2. Designing onboarding for behaviour change, not Just Knowledge Transfer 3. Enablement at scale: Running programs for global vs. regional teams 4. From sales enablement to revenue enablement: Aligning with GTM for unified impact 5. From Ghosting to Coaching: Engaging Managers (with a Little Help from AI) 6. AI Ambassadors: Building and scaling peer-to-peer learning programs