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Brooke
Coletti
Senior Partner Enablement Manager
AWS
Brooke Coletti is the Sr. Partner Enablement Manager at Amazon Web Services (AWS). Brooke is known for continuously seeking better ways to enable revenue generating teams. During her tenure, she has designed, built, and scaled enablement programs from the ground up that have proven key in driving towards current and long-term corporate revenue goals. Her holistic approach encompasses the entire learning cycle from initial strategy through execution and reinforcement. Brooke is passionate about working in the tech industry because it is constantly evolving which feeds her passion to learn and create new strategies. Brooke is on the global board of WiSE (Women in Sales Enablement) where she is leading the global events, helping build a community of enablement practitioners who collaborate and support one another. This year Brooke has been awarded 2024 Sales Enablement Ones to Watch by SEC, and one of CRN's 2024 Women of the Channel.
16 September 2024 09:40 - 10:10
Gaining buy-in and aligning enablement initiatives with stakeholder expectations
In this session, we'll explore the concrete benefits of gaining buy-in and aligning enablement initiatives with stakeholder expectations. Learn how to effectively communicate the value of enablement efforts and ensure alignment with organizational goals and priorities. Through real-world examples and actionable insights, you'll discover how to: - Secure stakeholder support: Explore techniques for gaining buy-in from key stakeholders, including sales leadership, marketing, and executive teams. - Align initiatives with organizational goals: Learn how to align enablement initiatives with broader organizational objectives to ensure strategic alignment and maximize impact. - Communicate value: Discover effective communication strategies to articulate the value of enablement initiatives and demonstrate their impact on business outcomes. - Foster collaboration: Explore tactics for fostering collaboration and cross-functional alignment to drive collective success across the organization. Whether you're facing resistance to change or seeking to enhance collaboration across departments, this session offers practical insights to help you navigate the complexities of stakeholder engagement and drive successful enablement initiatives.