According to Forrester the enablement industry is moving from a sales-centric to a revenue-centric model. Understanding this evolution is vital for organizational success. In this session, Caroline and Roderick will share invaluable insights gathered from their experience in transitioning towards revenue enablement. Caroline and Roderick will elucidate the core distinctions between sales enablement and revenue enablement, underscoring the profound shift towards a holistic approach that engages every customer-interaction role throughout the customer journey. Through a blend of insightful analysis, case studies, and actionable strategies, attendees will walk away equipped with the knowledge and steps necessary to propel their organizations into the revenue enablement era. This session is a goldmine for enablement experts and leaders aspiring to align their enablement strategies with the contemporary revenue-centric paradigm.