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Head of Sales Enablement
Cassandra Clark is a dynamic force in sales enablement, recognized for her innovative strategies and transformative impact that have catalyzed billion-dollar growths for tech behemoths including Meta (Facebook)., Reddit, and Nextdoor. With an illustrious career of nearly 20 years in sales and sales enablement, Cassandra has masterfully developed and executed programming and sales methodologies and that have streamlined operational efficiency, fostered cultures of learning, helped unlock billions in advertiser revenue, and have fundamentally changed how global sales teams operate. Holding an MBA in International Business and a B.S. in Advertising, Cassandra's educational background, multilingual fluency, and international business experience across agencies, brands, platforms, and partners bring a well-rounded global perspective to her work, enhancing her effectiveness in multinational environments. Cassandra's reputation extends beyond her professional achievements; she is celebrated for her creativity, passion, diligence, innovation, and energy. These qualities, coupled with her role as a professional visual artist, underscore her unique ability to blend creative thinking with strategic business solutions. Her work ethic and visionary approach makes her not only a leader in sales enablement but also a beloved figure known for pushing boundaries and inspiring change.
04 September 2024 16:45 - 17:15
Don’t be an order-taking training factory! How to work effectively with stakeholders to drive real impact from the start
There is a consistent delicate balance to navigate the relationship with stakeholders. Finding this balance and being able to effectively work with stakeholders can be the the driver for change and impact. In this talk, Cassandra will discuss how she has navigated these waters, including: - Strategic alignment: align enablement goals with business objectives. - Build compelling cases: craft persuasive arguments emphasizing tangible benefits. - Data-driven insights: leverage analytics for ROI correlation and informed decision-making. - Stakeholder collaboration: foster engagement for a unified enablement vision. - Effective communication: translate complex data into clear, compelling narratives. Equip yourself with actionable techniques to gain leadership support, in turn enhancing organizational success.