For over twenty years, Christina has been a leader in solution-oriented B2B technology companies in the San Francisco Bay Area. She has excelled in both marketing and sales enablement roles, driving sales success by developing integrated, multi-channel programs that deliver compelling, value-based messaging. Christina’s accomplishments include launching go-to-market and enablement initiatives for new products, building a customer advocacy program, and leading both account-based marketing and strategic sales enablement efforts. Currently the Director of Global Sales Enablement at Visa, Inc., where she has worked for thirteen years, Christina previously held increasingly senior marketing positions at Zebra Technologies, Serena Software, and Ivanti. She lives in the San Francisco Bay Area with her husband and three children.