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Christina
Schaffer
Director, Global Sales Enablement
Visa
For over twenty years, Christina has been a leader in solution-oriented B2B technology companies in the San Francisco Bay Area. She has excelled in both marketing and sales enablement roles, driving sales success by developing integrated, multi-channel programs that deliver compelling, value-based messaging. Christina’s accomplishments include launching go-to-market and enablement initiatives for new products, building a customer advocacy program, and leading both account-based marketing and strategic sales enablement efforts. Currently the Director of Global Sales Enablement at Visa, Inc., where she has worked for thirteen years, Christina previously held increasingly senior marketing positions at Zebra Technologies, Serena Software, and Ivanti. She lives in the San Francisco Bay Area with her husband and three children.
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17 September 2024 13:45 - 14:30
Roundtable Discussion
Join us for a dynamic roundtable experience, designed to foster interactive discussion and hands-on learning. You’ll be split into smaller groups, allowing for deeper dives into key enablement topics with our expert roundtable hosts. This format encourages collaboration, idea-sharing, and practical takeaways you can bring back to your teams. Topics include: 1. Conversational readiness in action: Preparing sales teams for every buyer interaction - Daryl Spreiter 2. Enablement at scale: Running programs for global vs. regional teams - Emma Shine 3. From sales enablement to revenue enablement: Aligning with GTM for unified impact - Krati Seth 4. From Ghosting to Coaching: Engaging Managers (with a Little Help from AI) - Brianna Lewke 5. Playbooks That Win: Building dynamic, buyer-centric sales plays that reps actually use - Christina Schaffer
17 September 2024 09:15 - 09:45
Manager-First Enablement: Turning Frontline Leaders into Force Multipliers
Unlock the hidden potential of your frontline leaders by putting managers at the center of enablement. This session explores practical strategies, toolkits, coaching cadences, and competency models that empower managers to drive adoption, reinforce skills, and sustain behavioral change across their teams. Learn how to make enablement stick by transforming managers into force multipliers who accelerate performance, reinforce culture, and scale impact across the organization.