Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Dawn
O'Rourke
Senior Director of Revenue Enablement
Boomi
Dawn O’Rourke is a Senior Director of Revenue Enablement with deep experience building and scaling enablement organizations that drive measurable business impact. She currently leads global revenue enablement at Boomi, where she built a modern enablement operating model focused on getting teams truly ready to sell the platform and drive growth in an AI-powered market. Dawn has spent her career transforming enablement from a training function into a strategic growth engine by aligning teams, programs, and operating rhythms to the metrics that matter most, including pipeline creation, deal velocity, expansion, and win rates. She is known for building enablement operating systems that enable sellers and account teams to consistently execute platform-led, outcome-based selling motions at scale. A trusted partner to CROs and go-to-market leaders, Dawn brings a practitioner’s lens to every conversation, grounded in what it takes to drive real behavior change and revenue impact in complex, fast-moving SaaS organizations.
Button
22 September 2026 14:45 - 15:15
What should humans still own in a fully AI-enabled sales motion?
As AI rapidly transforms sales execution, the question is no longer only what it can automate, but what it cannot replace. Yet even in a highly automated sales motion, critical parts of revenue generation remain fundamentally human. Research from Gartner highlights that the highest-performing organizations are not simply adopting AI for efficiency—they are redefining the human role in the buying process, especially in complex, high-value deals. This session explores the “human layer” of a fully AI-enabled sales motion: where sellers still create disproportionate value, and why these areas matter more—not less—as automation increases. While AI excels at data synthesis, prioritization, and next-best-action recommendations, humans remain essential in navigating ambiguity, building trust, shaping consensus across buying groups, and making judgment calls in complex deal dynamics. Attendees will leave with a clear view of where human capability becomes the true differentiator in an AI-driven sales environment and how enablement can intentionally develop and reinforce those strengths to drive better outcomes in increasingly automated revenue motions.