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Doug
Hutton
Sr. VP Sales
Corporate visions
Doug Hutton is Executive Vice President, Customer Experience at Corporate Visions, where he leads post-sale teams to deliver the company’s science-backed messaging, content, and skills solutions. His Customer Success and Consulting Delivery teams support 250+ B2B organizations annually in driving more successful commercial conversations. Formerly SVP of Products, Doug partnered with behavioral scientists to build the research foundation for Corporate Visions’ award-winning solutions. He is co-author of The Expansion Sale and has published numerous research reports and thought leadership pieces. Before Corporate Visions, Doug led product development at CEB (now Gartner), advising B2B sales and marketing leaders on post-recession growth strategies. He’s supported companies like ADP, Sherwin-Williams, and National Instruments in deploying high-impact sales tools and training. As a practitioner, Doug held marketing and enablement roles at Second City Works and oversaw global operations at Mind Gym, managing delivery of 14,000+ client events per year. Doug holds a B.A. from Wake Forest University and an M.A. from The George Washington University. He lives near Charlotte, NC with his wife, two children, and two Yorkshire Terriers.
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16 September 2024 14:45 - 15:15
The human edge: Building sales skills AI can’t match
AI and automation might grab headlines, but the evidence is clear: analysis of 120,000+ B2B buying decisions proves human skills remain the decisive factor in sales success. In fact, fifty-three percent of lost deals were winnable if sellers had done something different in the sales experience. Yet, most sales organizations are chasing the latest technology and AI solutions, while struggling to accurately identify, assess, and develop the human skills that buyers identify as most critical to winning their business. What if you could fundamentally improve your teams’ performance on those very skills? In this session, Doug Hutton, EVP of Customer Experience at Corporate Visions, will show you how to: - Identify the evidence-backed competencies most predictive of sales success - Implement precision skills intelligence to objectively assess seller performance - Design personalized coaching programs that target validated skill gaps - Track and reinforce development through targeted metrics