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Elay
Cohen
CEO and Co-founder
SalesHood
Elay Cohen is a successful entrepreneur and recognized leader in B2B software sales. He is the CEO and Co-founder of SalesHood, an agentic AI Sales Enablement Platform transforming how companies scale revenue and productivity. Elay is on a mission to boost the performance of salespeople by making selling more efficient, data-driven and effective. A seasoned executive, Elay held key leadership roles at Salesforce and Oracle. As Salesforce’s SVP of Sales Productivity, he helped scale revenue from $300M to $3B and partnered with Marc Benioff to pioneer the field of sales enablement. In recognition of his impact, Elay was named Executive of the Year in 2011. A best-selling author, Elay wrote Enablement Mastery, the definitive guide for sales and marketing leaders building high-performing teams. Elay regularly partners with companies, agencies, and educational institutions to elevate the sales profession through innovative, game-changing sales technology and enablement practices.
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23 September 2026 09:45 - 10:15
How AI Is reshaping the economics and impact of revenue enablement
Enablement economics are changing fast. AI is enabling leaner teams to do more, move faster, and deliver greater impact across the revenue organization. Launch programs in minutes. Deliver personalized coaching to every seller. Scale best practices across the organization. Spend less time on manual work and more time driving performance. This session explores how AI creates leverage across enablement and sales workflows, how roles and operating models are changing, and how to measure business impact. You’ll leave with a practical framework for where to apply AI, what to measure, and how to increase enablement capacity without increasing headcount.