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Elay
Cohen
CEO and Co-founder
Saleshood
Elay Cohen is a successful entrepreneur and recognized leader in B2B software sales. He is the CEO and Co-founder of SalesHood, an agentic AI Sales Enablement Platform transforming how companies scale revenue and productivity. Elay is on a mission to boost the performance of salespeople by making selling more efficient, data-driven and effective. A seasoned executive, Elay held key leadership roles at Salesforce and Oracle. As Salesforce’s SVP of Sales Productivity, he helped scale revenue from $300M to $3B and partnered with Marc Benioff to pioneer the field of sales enablement. In recognition of his impact, Elay was named Executive of the Year in 2011. A best-selling author, Elay wrote Enablement Mastery, the definitive guide for sales and marketing leaders building high-performing teams. Elay regularly partners with companies, agencies, and educational institutions to elevate the sales profession through innovative, game-changing sales technology and enablement practices.
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23 September 2026 10:15 - 10:45
From program to platform: scaling enablement in modern revenue teams
There's a moment every growing enablement team hits where the programme-by-programme approach stops scaling. The requests outpace the headcount, the tools multiply faster than the strategy and what worked at 50 reps starts creaking at 500. The teams who navigate that transition well aren't just doing more, they're operating differently. This session explores what it means to move from running enablement as a series of projects to building it as a true platform that the revenue org can rely on, pull from and scale with. We'll look at the structural, technological and strategic shifts that make that transition possible and what gets left behind in the process. If your enablement function is growing but starting to feel the strain, this one will give you a roadmap for what comes next.