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Jason
Sherwood
Director - Go To Market Enablement
Equinix
Jason is a results-driven sales enablement and technical training leader with extensive experience aligning global sales and technical teams to deliver impactful enablement strategies. He specializes in designing technical training that accelerates productivity, reduces ramp-up time, and improves team performance. Known for translating complex technical concepts into clear, actionable insights, Jason has led cross-functional programs, driven organizational change, and developed innovative enablement solutions that enhance customer experience and support revenue growth.
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23 September 2026 14:45 - 15:15
What should humans still own in a fully AI-enabled sales motion?
As AI rapidly transforms sales execution, the question is no longer only what it can automate, but what it cannot replace. Yet even in a highly automated sales motion, critical parts of revenue generation remain fundamentally human. Research from Gartner highlights that the highest-performing organizations are not simply adopting AI for efficiency—they are redefining the human role in the buying process, especially in complex, high-value deals. This session explores the “human layer” of a fully AI-enabled sales motion: where sellers still create disproportionate value, and why these areas matter more—not less—as automation increases. While AI excels at data synthesis, prioritization, and next-best-action recommendations, humans remain essential in navigating ambiguity, building trust, shaping consensus across buying groups, and making judgment calls in complex deal dynamics. Attendees will leave with a clear view of where human capability becomes the true differentiator in an AI-driven sales environment and how enablement can intentionally develop and reinforce those strengths to drive better outcomes in increasingly automated revenue motions.