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Jeanne
Dumari
Director Sales Enablement
Rackspace Technologies
Jeanne Dumari is a proven sales enablement executive with deep expertise in driving revenue performance and scaling go-to-market functions at leading technology companies. She has led enablement, operations, and training initiatives at organizations such as Facebook, Drata, and Doma (formerly States Title), where she played a critical role in aligning sales, customer success, and product teams to accelerate growth. At Facebook, Jeanne served as Global Head of Delivery Channels for Business Education, building programs that reached millions of advertisers and small businesses worldwide. She has also successfully built enablement functions from the ground up, developed impactful onboarding and training programs, and driven measurable improvements in sales productivity. Known for her cross-functional leadership and operational rigor, Jeanne is passionate about equipping teams with the tools, knowledge, and strategies they need to thrive. She recently completed the "Generative AI for Business Leaders" course, underscoring her commitment to innovation and the future of sales enablement.
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16 September 2024 10:15 - 10:45
Tying sales enablement directly to revenue: Building an ROI framework that works
Sales enablement is no longer a “nice to have”—it’s a revenue driver. But to earn a permanent seat at the table, enablement leaders must speak the language of ROI. In this session, we’ll break down how to design a clear, credible framework that connects enablement programs directly to business outcomes. From win rates to ramp time to pipeline velocity, learn how to define metrics that matter, align with revenue leadership, and prove impact without overcomplicating the data. You’ll walk away with practical strategies to shift the conversation from activity to impact—and elevate the role of enablement in your organization. Key takeaways: - Identifying the right KPIs to link enablement to revenue - Building a framework that resonates with CROs and CFOs - Avoiding common ROI pitfalls (and what to do instead) - Telling a clear, compelling value story with data