Enablement has evolved far beyond onboarding and training, yet many organizations still struggle to define its true scope, ownership, and impact. As businesses scale, the question is no longer whether enablement is important—it's what the function should actually own. This panel brings together enablement leaders to explore the modern operating model for enablement, including: • Where enablement creates the greatest strategic value. • How responsibilities should be shared across sales, marketing, product, and customer success. • How teams can move from delivering programs to driving measurable business outcomes. Attendees will gain practical insights into defining clear ownership, aligning stakeholders, and building an enablement function that acts as a business accelerator rather than a service organization. Whether you're building an enablement from the ground up or redefining an established function, this session will challenge assumptions and offer a fresh perspective on what modern enablement is truly responsible for.

The old adage that “a problem shared is a problem halved” truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. How it works: Choose your table: Multiple expert facilitators will lead focused deep-dive discussions on a range of topics, giving you the opportunity to choose the table that best aligns with your interests and challenges. Engage and collaborate: Participate in focused discussions, share real-world experiences, and tackle common challenges. Takeaways you can use: Leave with actionable strategies to immediately boost seller performance. Topics include: - AI in the flow of work: real time guidance vs. another tool reps ignore - Jeffrey Hatchell More topics coming soon..