Why investing in sales leaders is the key to scalable, sustainable growth? Sales enablement has long focused on equipping frontline reps, however, what about the leaders responsible for coaching them? This session makes the case for building structured, scalable enablement for sales leaders to amplify performance, drive change, and lead through complexity. Through cross-industry examples and practical insights, we'll explore: - The business case for sales leadership enablement - Core pillars of an effective leadership framework - The role of enablement in supporting coaching, execution, and accountability - Tips for gaining internal buy-in and partnering with sales leadership This is not about any one company or playbook, it's about sparking a broader shift in how we empower those who lead the frontline of sales.