Why investing in sales leaders is the key to scalable, sustainable growth? Sales enablement has long focused on equipping frontline reps, however, what about the leaders responsible for coaching them? This session makes the case for building structured, scalable enablement for sales leaders to amplify performance, drive change, and lead through complexity. Through cross-industry examples and practical insights, we'll explore: - The business case for sales leadership enablement - Core pillars of an effective leadership framework - The role of enablement in supporting coaching, execution, and accountability - Tips for gaining internal buy-in and partnering with sales leadership This is not about any one company or playbook, it's about sparking a broader shift in how we empower those who lead the frontline of sales.

Join us for a dynamic roundtable experience, designed to foster interactive discussion and hands-on learning. You’ll be split into smaller groups, allowing for deeper dives into key enablement topics with our expert roundtable hosts. This format encourages collaboration, idea-sharing, and practical takeaways you can bring back to your teams. Topics include: 1. Conversational readiness in action: Preparing sales teams for every buyer interaction - Daryl Spreiter 2. Enablement at scale: Running programs for global vs. regional teams - Emma Shine 3. From sales enablement to revenue enablement: Aligning with GTM for unified impact - Krati Seth 4. From Ghosting to Coaching: Engaging Managers (with a Little Help from AI) - Brianna Lewke 5. Playbooks That Win: Building dynamic, buyer-centric sales plays that reps actually use - Christina Schaffer 6. Driving sales performance through data and insights - Jeff Hatchell