Here's an uncomfortable question: how many of your enablement decisions last year were based on data versus instinct? If the honest answer is mostly instinct, you're not alone. Most enablement teams are still prioritising programmes, allocating resources and proving impact based on a combination of stakeholder noise, anecdote and gut feel. The teams pulling ahead are doing something different. They're building enablement strategies anchored in revenue signals, rep performance data and buyer behaviour rather than the loudest voice in the room or last quarter's survey results. This session explores what it actually looks like to make the shift from reactive to intelligence-led enablement. We'll get into the data sources worth paying attention to, how to turn rep and pipeline signals into smarter programme decisions and what changes when enablement stops guessing and starts knowing. If you've ever built something nobody used, prioritised the wrong thing or struggled to explain why you made the calls you made, this session will give you a better way forward.