16 September 2024 10:15 - 10:45
Using AI to Build a Practice-Driven Sales Culture at Druva
In the fast-paced world of cyber resilient data protection, every sales conversation is an opportunity to build credibility and trust. That’s why Druva set out to make practice part of its culture. In this fireside chat, Wilson Lee, Sales Enablement
Program Lead at Druva, will share how the team uses AI role plays to help sellers boost confidence, master messaging, and show up consistently in front of customers.
Joined by Joan Jenkins, CMO at Mindtickle, Wilson will unpack how Druva is scaling coaching, reinforcing quality, and turning preparation into a competitive advantage.
In this session you will learn:
- How to build a practice-driven sales culture
- How managers coach smarter and scale excellence across the team
- How AI role plays sharpen messaging and objection handling