22 September 2026 11:45 - 12:30
Live dabate: Enablement’s credibility crisis - What revenue impact should enablement be responsible for ?
Here's an uncomfortable truth: most sales enablement teams can't prove they move the number. They measure completions, certifications and content usage while the CRO measures revenue. That gap is enablement's credibility crisis and it's getting harder to ignore.
But we're not here to watch a panel debate it. We're here to have the argument ourselves.
You'll sit at one of seven tables, each exploring a different angle on the same big question. You'll have twenty minutes to dig in, push back and land somewhere as a group. Then the real fun starts: your spokesperson takes your position to the room, the facilitator finds where the tensions live, and the tables who disagree go head to head.
The seven angles up for discussion:
Table 1: Should enablement own leading revenue indicators or leave the number to sales?
Table 2: Is enablement's biggest problem visibility or influence?
Table 3: Reps don't use the content we build. Whose problem is that?
Table 4: Would enablement be more effective sitting inside the sales org?
Table 5: Is better data access the single biggest unlock for enablement?
Table 6: Does enablement get enough input into GTM planning to drive outcomes?
Table 7: Are we measuring rep readiness in a way that means anything to the business?
No slides. No passive listening. Just honest conversation and a few answers worth taking back to your team.