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Katherine
Hallen
Head of GTM Sales Activation
Microsoft
Katherine works with Microsoft’s enterprise customers and partners as they leverage the cloud and analytics to drive long-term business and cultural transformation. She contributes to their thought leadership on the future of work and how technology platforms can enhance the employee experience, drive inclusion, create access, and empower every worker to become a knowledge worker. With 15 years of experience, she has held global leadership roles in sales, marketing, corporate communications, and policy/public affairs, working with stakeholders in all corners of the business. Katherine is passionate about mentoring women in technology and working with the accessibility community as a learner and advocate.
04 September 2024 11:10 - 11:40
AI-driven sales enablement: Unlocking new potential for smarter selling
As AI rapidly transforms the business landscape, it’s reshaping how we enable our sales teams to connect with customers and work smarter. In this session, Katherine will share key learnings from Microsoft’s journey in applying AI to sales enablement—both in how we position AI to customers and how we’re transforming our own salesforce with AI-driven skills and strategies. Drawing on insights from behavioral science, we’ll explore how AI can make sales enablement more personalized, effective, and aligned with the unique needs of your sales teams and customers. You’ll leave with actionable strategies that set the stage for a new era of smarter, more human-centric selling.