04 September 2024 11:10 - 11:40
AI-driven sales enablement: Unlocking new potential for smarter selling
As AI rapidly transforms the business landscape, it’s reshaping how we enable our sales teams to connect with customers and work smarter. In this session, Katherine will share key learnings from Microsoft’s journey in applying AI to sales enablement—both in how we position AI to customers and how we’re transforming our own salesforce with AI-driven skills and strategies.
Drawing on insights from behavioral science, we’ll explore how AI can make sales enablement more personalized, effective, and aligned with the unique needs of your sales teams and customers. You’ll leave with actionable strategies that set the stage for a new era of smarter, more human-centric selling.