aura builds and transforms enablement organizations at high-growth technology companies, helping GTM teams drive measurable revenue growth and customer satisfaction through lasting behavioral change. She specializes in reimagining enablement with AI-driven, contextual learning embedded directly into daily workflows—shifting enablement from a training function to a strategic business capability. Working closely with CROs and GTM leaders, Laura translates business strategy into scalable programs, systems, and processes that improve productivity across Sales, Customer Success, and Channel organizations. Her impact includes increasing selling time by 300% through AI-powered just-in-time enablement, achieving 77% AI adoption in under six months, and reducing enablement time-to-market by 30% with AI-assisted content creation and streamlined operating models. Known for her systems thinking, customer-first approach, and ability to simplify complexity, Laura is passionate about building high-performing teams, fostering innovation, and creating modern ways of working that accelerate GTM effectiveness.