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Laura
Bierbrauer
Vice President, Revenue Enablement
Atlassian
aura builds and transforms enablement organizations at high-growth technology companies, helping GTM teams drive measurable revenue growth and customer satisfaction through lasting behavioral change. She specializes in reimagining enablement with AI-driven, contextual learning embedded directly into daily workflows—shifting enablement from a training function to a strategic business capability. Working closely with CROs and GTM leaders, Laura translates business strategy into scalable programs, systems, and processes that improve productivity across Sales, Customer Success, and Channel organizations. Her impact includes increasing selling time by 300% through AI-powered just-in-time enablement, achieving 77% AI adoption in under six months, and reducing enablement time-to-market by 30% with AI-assisted content creation and streamlined operating models. Known for her systems thinking, customer-first approach, and ability to simplify complexity, Laura is passionate about building high-performing teams, fostering innovation, and creating modern ways of working that accelerate GTM effectiveness.
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22 September 2026 14:45 - 15:15
What should humans still own in a fully AI-enabled sales motion?
As AI rapidly transforms sales execution, the question is no longer only what it can automate, but what it cannot replace. Yet even in a highly automated sales motion, critical parts of revenue generation remain fundamentally human. Research from Gartner highlights that the highest-performing organizations are not simply adopting AI for efficiency—they are redefining the human role in the buying process, especially in complex, high-value deals. This session explores the “human layer” of a fully AI-enabled sales motion: where sellers still create disproportionate value, and why these areas matter more—not less—as automation increases. While AI excels at data synthesis, prioritization, and next-best-action recommendations, humans remain essential in navigating ambiguity, building trust, shaping consensus across buying groups, and making judgment calls in complex deal dynamics. Attendees will leave with a clear view of where human capability becomes the true differentiator in an AI-driven sales environment and how enablement can intentionally develop and reinforce those strengths to drive better outcomes in increasingly automated revenue motions.