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Melanie
Fellay
Co-Founder & CEO
Spekit
Mel has devoted her professional life to advancing a vision of a world where every employee has access to the knowledge they need to be successful, exactly when and where they need it. She co-founded Spekit to solve this challenge, creating the only platform designed around how people actually learn - in the moment of need. Flipping the script on the outdated LMS courses, PDFs, and lengthy training sessions of the past, Spekit automatically surfaces answers, content, and training sales reps need to thrive directly within their flow of work. Never again must an employee leave what they’re doing to get the resource, guidance, or support they need. Today, the world’s most innovative companies, including Uber Freight, iHeartMedia, Southwest Airlines, and ZoomInfo, rely on Spekit to maximize the growth and impact of their employees. The company has raised $60M in venture funding while Mel has garnered international attention, including the honor of being named a Forbes 30 under 30 recipient, Entrepreneur’s Top 100 Women of Influence, and features across Crunchbase, Fast Company, Business Insider, and more. To learn more, follow Mel and Spekit on their mission to elevate women in technology while disrupting the billion-dollar enablement platform market.
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22 September 2026 14:15 - 14:45
AI is rewiring sales execution - is your enablement model keeping up?
AI is driving a fundamental shift in sales execution, with Gartner predicting up to 40% faster sales stage velocity by 2029 through AI-driven enablement compared to traditional approaches. As AI becomes embedded directly into seller workflows, enablement is evolving from static training and content delivery into a real-time execution layer that shapes decisions in the moment of work. Yet most enablement models were built for a slower, linear sales motion one where learning precedes execution. Today, execution is continuous, adaptive, and increasingly AI-augmented. Research from Gartner shows leading organizations are already moving toward cross-functional, in-the-flow enablement systems that accelerate deals by supporting prioritization, decision-making, and buyer engagement in real time. This session explores how AI is reshaping the mechanics of selling and what it means for enablement leaders tasked with driving performance in a faster, more automated environment. Attendees will learn what it takes to shift from traditional training models to an embedded enablement system that improves speed, quality, and consistency of execution without losing the human judgment that still defines complex deals.