17 September 2024 12:00 - 12:30
The change management imperative: Driving adoption across a skeptical sales organization
Sales organizations are no strangers to change but that doesn’t mean they welcome it. Driving adoption in a skeptical, change-fatigued sales org requires more than just a communications plan.
It demands strategic change management rooted in empathy, transparency, and frontline enablement. In this session, leaders will share real-world approaches to overcoming resistance, building trust, and ensuring new processes, tools, or initiatives gain traction where it matters most: with the field.