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Nieka
Mamczak
Head of Sales Engagement Strategy
Square
Nieka Mamczak has spent the last 7 years building revenue enablement programs on a global scale at SaaS companies. Prior to that, she spent over 10 years in sales and sales leadership roles. Nieka's goal-oriented, results-driven strategies have helped companies like Udemy to build enablement from the ground up, given IBM's Watson Media business unit a boost in productivity on a global scale, and built the function of post sales enablement at both Drift and Stack Overflow. She has a passion for enablement technology and is on a personal mission to be a curious learning machine.
17 September 2024 14:00 - 14:45
Workshop: Mastering your sales playbook strategy
Step into the realm of sales playbook mastery in this interactive workshop. This hands-on session empowers participants to craft and refine sales playbook strategies tailored to their unique organizational needs. Through guided exercises, collaborative discussions, and practical examples, attendees will be able to finesse the essential components of effective sales playbooks, from content creation to implementation. Whether you're looking to revamp an existing playbook or develop one from scratch, this workshop equips you with the tools and techniques to elevate your sales strategy to new heights.