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Roderick
Jefferson
Founder & CEO
Roderick Jefferson & Associates
Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including; keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.He is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Success.
17 September 2024 14:00 - 14:40
Roundtable discussions: Resolving enablement challenges to drive success
Pens down, it's time to network. This session will give you the chance to work with others in attendance to tackle some of the key challenges many of you face in your day-to-day roles. The old adage that "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by enablement leaders in a dynamic business landscape. Harness the power of collaborative problem-solving, gaining diverse perspectives on adapting strategies to meet evolving demands. Topics include: - Cultivating a high-performance sales culture through nurturing accountability (Monica) - How to combat enablement burnout (Jenn) - Leadership enablement for reinforcement (Timea) - Leveraging AI to increase efficiency, productivity and revenue (Roderick) - Driving a culture of value selling (Charles) - Rolling out large-scale training methodologies (Laura)
17 September 2024 14:40 - 15:10
Fireside chat: Embracing the shift to full-scale revenue enablement
According to Forrester the enablement industry is moving from a sales-centric to a revenue-centric model. Understanding this evolution is vital for organizational success. In this session, Caroline and Roderick will share invaluable insights gathered from their experience in transitioning towards revenue enablement. Caroline and Roderick will elucidate the core distinctions between sales enablement and revenue enablement, underscoring the profound shift towards a holistic approach that engages every customer-interaction role throughout the customer journey. Through a blend of insightful analysis, case studies, and actionable strategies, attendees will walk away equipped with the knowledge and steps necessary to propel their organizations into the revenue enablement era. This session is a goldmine for enablement experts and leaders aspiring to align their enablement strategies with the contemporary revenue-centric paradigm.