Every revenue transformation looks great on a slide. The methodology is sound, the tools are selected, the leadership is aligned. And then it hits the field and nothing changes. Reps revert, managers deprioritise and six months later you're wondering why the rollout didn't stick. The gap between announcing change and embedding it is where most enablement efforts quietly fail. This panel brings together practitioners who've lived through the messy reality of driving adoption across revenue orgs, the ones who've had to push change through a sceptical sales floor, rebuild momentum after a false start and figure out what actually moves people from knowing to doing. Expect honest conversation about what the textbook gets wrong, which shortcuts always backfire and what separates the transformations that stick from the ones that become a cautionary tale at next year's offsite. No sanitised success stories. Just the real playbook from people who've earned it.

The old adage that “a problem shared is a problem halved” truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. How it works: Choose your table: Multiple expert facilitators will lead focused deep-dive discussions on a range of topics, giving you the opportunity to choose the table that best aligns with your interests and challenges. Engage and collaborate: Participate in focused discussions, share real-world experiences, and tackle common challenges. Takeaways you can use: Leave with actionable strategies to immediately boost seller performance. Topics include: - AI in the flow of work: real time guidance vs. another tool reps ignore - Jeffrey Hatchell - The knowledge decay problem: How do you keep critical skills from disappearing six months after training? - Corine Hernandez -Training isn’t coaching: How do we get managers to reinforce the behavior? - Sahr Siddiqi - From role enablement to GTM team enablement: driving a better customer experience - Kerry Litka - What CROs Actually Want From Enablement (And How to Earn Their Buy-In) - Erik Fowler