Artificial intelligence and automation are transforming sales enablement but not all that glitters is gold. With endless tools and promises flooding the market, it can be hard to separate true game-changers from overhyped distractions. This session cuts through the noise to spotlight practical, high-impact AI and automation applications that are already driving measurable improvements in rep productivity, coaching, content personalization, and sales performance. You’ll hear real-world examples, understand how to evaluate new technologies critically, and learn how to integrate AI tools in ways that actually move the needle without overwhelming your team or your budget. If you’re curious about where to start with AI in enablement or how to get better results from your existing tech stack, this session will give you clarity and actionable insights.