17 September 2024 10:15 - 10:45
Enabling enterprise sales in a product-led world
In product-led environments, buyers often engage with your solution long before they engage with sales, yet closing high-value deals still requires strategic alignment, technical credibility, and deep stakeholder buy-in.
This session explores how enablement leaders are supporting enterprise reps to thrive in this hybrid motion. Learn how to equip sellers to engage technical buyers, navigate complex deal cycles, and add value well beyond the product demo. We'll dive into how to align sales, product, and engineering teams to support consultative, high-ACV selling without slowing down the PLG engine.
If you're straddling the line between velocity and complexity, this conversation will give you real-world strategies to enable both.