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Timea
Bara
VP, GTM Enablement
Everlaw
Timea is passionate about working on things that make a difference - both in her professional work as well as in causes that are important to her. Her 14 year long career started in sales after which she moved into Sales Enablement. She worked at Meltwater, a global SaaS organization where she built sales training from the ground up, then at LinkedIn, where she was the 2nd hire of the Marketing Solutions Sales Readiness team - building out onboarding, GTM and skill development. She then was heading up Revenue Enablement at Nextdoor, followed by Multiplier. She is co-leading the Women in Sales Enablement's Bay Area chapter, mentoring Sales Enablement professionals and involved in Employee Resource Groups. Change management, coaching, cross functional collaboration and stakeholder engagement has been an important cornerstone in her work.
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17 September 2024 10:15 - 10:45
Enabling enterprise sales in a product-led world
In product-led environments, buyers often engage with your solution long before they engage with sales, yet closing high-value deals still requires strategic alignment, technical credibility, and deep stakeholder buy-in. This session explores how enablement leaders are supporting enterprise reps to thrive in this hybrid motion. Learn how to equip sellers to engage technical buyers, navigate complex deal cycles, and add value well beyond the product demo. We'll dive into how to align sales, product, and engineering teams to support consultative, high-ACV selling without slowing down the PLG engine. If you're straddling the line between velocity and complexity, this conversation will give you real-world strategies to enable both.