As good as your solutions are, it’s always hard to tell a complex story well, and all the more so as sales meetings become shorter, more unpredictable, and often virtual. But the way you tell your story matters, and Sales Enablement leaders are discovering that one of the most powerful levers they can pull is the lever of messaging. Taking a bloated, technical and sender-oriented PowerPoint and converting it into a crisp, compelling, customer-centric narrative will often yield extraordinary results.