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Carolynn
Bae
Director of Enablement Programs and Revenue Enablement
PayPal
Carolynn is currently building out the Revenue Enablement Global Programs function. She is responsible for the roadmap through to strategic in-market deployment of new commercial initiatives for Enterprise, Inside Sales and Customer Success teams. PayPal has been on a sales transformation journey and as part of this journey she has had the opportunity to work in multiple roles helping to build the global enablement function leading global enablement centres of excellence as well as standing up the team and execution strategy for our emerging markets. Skilled in value-based selling methodologies, go-to-market and end-to-end product enablement. Accomplished B2B, digital and content marketer. Carolynn enjoys opportunities to change & transform, to get close to the customer and to execute dynamic programs that remove roadblocks to sales success.
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30 October 2024 14:15 - 14:45
Strategies for maximizing stakeholder buy-in and aligning stakeholder expectations
In this session, we'll explore the concrete benefits of gaining buy-in and aligning enablement initiatives with stakeholder expectations. Learn how to effectively communicate the value of enablement efforts and ensure alignment with organizational goals and priorities. Through real-world examples and actionable insights, you'll discover how to: - Secure stakeholder support: Explore techniques for gaining buy-in from key stakeholders, including sales leadership, marketing, and executive teams. - Align initiatives with organizational goals: Learn how to align enablement initiatives with broader organizational objectives to ensure strategic alignment and maximize impact. - Communicate value: Discover effective communication strategies to articulate the value of enablement initiatives and demonstrate their impact on business outcomes. - Foster collaboration: Explore tactics for fostering collaboration and cross-functional alignment to drive collective success across the organization. Whether you're facing resistance to change or seeking to enhance collaboration across departments, this session offers practical insights to help you navigate the complexities of stakeholder engagement and drive successful enablement initiatives.