The great objective of Sales Enablement professionals is to drive tangible change in their respective organizations - but driving wide-scale adoption is no easy feat. In this session, Krishin will talk about why Enablement professionals should invest time and effort in building partnerships across their organizations to ensure their work makes a difference and has meaningful impact. He will talk about: - The importance of understanding the mindset, knowledge and capabilities of your Sales teams - Why empathy and authenticity are crucial to securing buy-in and driving results - How data can be a formidable yet flawed feedback mechanism