René
Hefner
Head of Sales Enablement
Grab
René is a highly experienced sales and marketing enablement professional with over 10 years of experience in the industry. He has a proven track record of success in driving revenue growth and expanding client bases in both start-up and business leader companies. René has extensive experience in a wide range of sales and marketing enablement disciplines, including advertising, sales, training, social media & social selling, video, guerrilla, mobile and automotive marketing. He has a deep understanding of how to use these disciplines to effectively reach and engage target audiences. René is also an experienced leader and manager. He has a proven ability to build and motivate high-performing teams. He is also a strategic thinker with a keen eye for identifying new opportunities. In his most recent role as the Head of Field Enablement for AWS(Amazon Web Services) ASEAN, René was responsible for driving training and efficiency of the ASEAN team. He did this by identifying skill gaps and proactively nurturing a coaching culture to drive adoption of new more effective workflows and communication, embracing new Sales Methodologies (Design Thinking & Value Engagement). René is a highly motivated and results-oriented individual. He is passionate about helping businesses grow and succeed. He is also a team player and a valuable asset to any organization.
30 October 2024 14:45 - 15:15
Proving the ROI of sales enablement through adopting a data-driven approach
In this session, René will give insight into how you can discover the tangible benefits of leveraging data to demonstrate the return on investment (ROI) of sales enablement initiatives. Key benefits for attendees: - Understand the key metrics and indicators to track and measure the ROI of sales enablement efforts. - Explore how data-driven insights can inform decision-making, optimize resources, and drive continuous improvement in sales enablement. - Gain strategies for effectively communicating the ROI of sales enablement to stakeholders and securing support for future initiatives. During this session, attendees will gain valuable insights and practical strategies from René, a recognized industry expert. By adopting a data-driven approach to sales enablement, organizations can prove the value of their efforts, optimize performance, and secure ongoing support for future initiatives.