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Anthony
Fritsch
Program Manager - Sales Leader Enablement
Freshworks
Anthony is a Revenue Enablement leader with 10+ years of experience driving sales performance through scalable enablement programs, coaching frameworks, and go-to-market excellence. He has led global enablement initiatives across EMEA, AMER, and APAC at Figma, Freshworks, CoachHub, and Google, helping teams accelerate ramp, improve deal execution, and drive pipeline growth. Passionate about creating lasting impact, Anthony focuses on empowering managers, aligning cross-functional teams, and embedding enablement into the way organizations operate. Outside of work, he is a mental health advocate, public speaker, and lifelong LEGO builder.
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21 October 2026 15:00 - 15:30
The manager multiplier: Why frontline leaders are enablement's greatest force multiplier
Most enablement teams are built around one assumption: if we train sellers better, performance will improve. What if that's the wrong place to start? The biggest multiplier of sales performance isn't another training program, content library, or methodology rollout. It's the frontline manager. Yet while managers influence every forecast, coaching conversation, pipeline review, and deal inspection, they remain one of the most under-enabled audiences in revenue organisations. In this keynote, you'll discover The Manager Multiplier, a practical framework for shifting enablement from delivering learning to driving execution. You'll discover how enablement teams can create lasting behavior change by equipping managers with the systems, rhythms, and accountability needed to influence performance every single day. Whether you're building a new enablement function or evolving a mature one, you'll leave with a different lens on where enablement creates its greatest impact and practical ideas you can apply immediately.