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Bettina
Meurer
Head of Sales Enablement & Market Analysis
Smiths Detection
Bettina Meurer is Head of Sales Enablement and Market Analysis at Smiths Detection, a global leader in threat detection and security screening technology. Since joining the company in 2014, she has held roles in events, marketing and communications, including Global Aviation Marketing Manager and Marketing Communications Director. Since 2024 she has led sales enablement and competitive intelligence, helping commercial teams sell with sharper market insight. Before Smiths Detection, she spent eight years in event management at Congress Frankfurt and Media Consulta. Bettina is based in Wiesbaden, Germany, and is affiliated with the Chartered Institute of Marketing (CIM).
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21 October 2026 11:15 - 12:00
Roundtable discussion: The enablement problem-solving room
The old adage that ā€œa problem shared is a problem halvedā€ truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. How it works: Choose your table: Multiple expert facilitators will lead focused deep-dive discussions on a range of topics, giving you the opportunity to choose the table that best aligns with your interests and challenges. Engage and collaborate: Participate in focused discussions, share real-world experiences, and tackle common challenges. Takeaways you can use: Leave with actionable strategies to immediately boost seller performance. Topics: - Everboarding: Embedding continuous learning in the flow of work - Rafhael Dalto - From learning to performance: Making learning stick - Irina Botezatu - Where AI belongs in a frontline sales manager's week - Sonia Pupaza