21 October 2026 10:15 - 10:45
Workshop: What should humans still own in a fully AI-enabled sales motion?
AI can now research accounts, draft outreach, summarise calls, and recommend next best actions. So what's actually left for the human seller to own, and how do you make sure that's where they spend their time?
In this hands on workshop, participants will map a real sales motion end to end and work through each stage together, deciding what AI should drive, what humans must own, and where the two need to work hand in hand. Expect to leave with more questions answered than raised, and a framework you can take straight back to your own teams.
Working in small groups, you'll:
- Map your current (or future) sales motion stage by stage
- Identify where human judgment, trust, and relationship building are non negotiable
- Pressure test where AI is being over relied on, or under used
- Build a simple "human ownership" framework to bring back to your organisation
This session is designed for enablement leaders, sales ops, and revenue leaders grappling with where to draw the line, and how to draw it deliberately rather than by accident.