Every time a rep leaves, a deal closes without a debrief, or a manager keeps best practices in their head, your organisation loses something it can't easily get back. We keep solving for that with better onboarding and bigger content libraries. It's not working. Knowledge management within sales enablement is about making sure organisational intelligence doesn't live in individuals it gets captured, structured, and transferred so every rep has what they need, when they need it, without going looking for it. This session makes the case for why disconnected knowledge systems are costing you more than you think, and what it actually takes to build a transfer infrastructure that works. We'll look at the frameworks, content architecture, and cultural shifts that separate organisations treating knowledge as a strategic asset from those losing institutional memory every time someone hands in their notice. If your knowledge strategy still looks like a shared drive and a quarterly update email, this one will challenge you to think differently.