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Brittany
Sarsfield
Senior Director, Global Sales Enablement
SmartBear
Brittany is the Senior Director of Global Sales Enablement at SmartBear, an information technology company that delivers tools for application performance monitoring, software development and software testing.
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30 October 2025 09:15 - 10:00
Panel discussion: Aligning enablement efforts to business needs and revenue outcomes
Focusing enablement efforts on aligning with business needs and revenue outcomes offers numerous advantages. This approach ensures that all initiatives are purpose-driven and contribute directly to organizational success. Key benefits: - Aligning enablement efforts helps create a clear roadmap that supports business objectives, ensuring everyone is working towards common goals. - By linking enablement directly to revenue outcomes, organizations can maximize their return on investment, making every initiative count towards profitability. - This alignment fosters better communication and partnership across departments, particularly between sales and enablement teams, leading to more cohesive execution and results.