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Jenna
Cope
Head of Sales Enablement
Incident.io
Jenna Cope is a sales enablement leader dedicated to helping revenue teams perform at their best through impactful training, strategic programs, and scalable enablement. Drawing on her experience as a sales leader, she brings a practical, field-tested approach to onboarding, facilitator-led learning, and go-to-market execution. Jenna leads initiatives that equip sellers with the tools, knowledge, and confidence to succeed while aligning enablement strategies with business goals. She is also passionate about creating memorable team experiences, designing and delivering annual global sales kickoffs that unite remote teams, foster collaboration, and inspire performance. Guided by data and a coaching mindset, Jenna focuses on turning strategy into measurable results and driving sustained revenue growth.
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27 October 2025 16:30 - 17:00
Panel | AI use cases that actually move the needle for enablement
Every enablement professional has sat through a pitch promising that AI will transform their function overnight. Most of those promises evaporate the moment they hit a real workflow. This session cuts through the noise to focus on what is actually working right now: the specific, tested applications of AI that are freeing up enablement teams' time and sharpening the quality of what they produce. Rather than theorizing about the future of AI in enablement, this session grounds the conversation in practice. Expect real examples of how enablement leaders are using AI to accelerate content creation, personalize training at scale, surface coaching insights from call data, and cut down the manual work that eats into strategic time. The goal is not to chase every new tool, but to build a practical filter for which AI applications are worth adopting and which ones simply add noise to an already full plate. Key takeaways: - Concrete AI use cases enablement teams are using today, and the specific time or quality gains they are seeing - A framework for evaluating whether a new AI tool or workflow is worth adopting versus a distraction - Practical first steps for enablement professionals who want to start using AI without a technical background or big budget