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Jenna
Cope
Director, Revenue Enablement
Salsify
Jenna is currently the Director, Revenue Enablement at Salsify. She has built a team of global sales, presales, partner, customer success, and support enablement leaders to support Salsify's rapid growth. From building a best-in-class GTM onboarding experience to leveraging data to inform areas of continued investment, Jenna has done it all.
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29 October 2025 13:30 - 14:15
Roundtable discussions: Tackling enablement challenges
This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by enablement leaders in a dynamic business landscape. There will be 5 tables, one topic per table. Choose the topic you're keen to collaborate on and spend 30 minutes discussing as a group. For the final 15 minutes each table will get the chance to feedback their findings and key takeaways to the room. Topic choices include: - Supercharging sales kick offs (Jenna Cope) - Measuring enablement and ROI - Building a culture of continuous learning - Doing more with less resources - Partner enablement strategies
29 October 2025 14:15 - 15:00
Panel discussion: Where should enablement sit within your organization to maximize its impact
This panel discussion will address a crucial question for enablement professionals: where should enablement sit within your organization to maximize its impact? As enablement functions grow in importance, their strategic placement can significantly influence their ability to drive business success. Our panel will explore how enablement can demonstrate its value to gain influence over its organizational positioning. Discussions will highlight the importance of customising enablement structures based on organizational size, growth, and industry, ensuring alignment with broader business goals. Attendees will gain insights into how cross-functional integration can enhance collaboration and impact.