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Peter
Ostrow
VP, Principal Analyst, B2B Sales
Forrester
Peter capitalizes on 20+ years of revenue growth leadership in revenue enablement, sales talent management, and operational expertise. Prior to joining SiriusDecisions and Forrester, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice, as well as overseeing research in marketing, customer success, field service and human capital management disciplines. Prior to his analyst work, he was a long-time B2B sales rep, manager, and enabler. Since 2020, Peter has served on the board of directors of the Revenue Enablement Society, the largest and only nonprofit organization dedicated to the sales enablement profession. He holds a Bachelor of Arts in History and Political Science from Brown University.
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29 October 2025 15:45 - 16:15
The future of enablement
Prepare for the evolving landscape of enablement with insights into future trends and their strategic implications. This session explores how enablement will transform in the future and the opportunities it will present for forward-thinking organizations, backed by data and research: - Emerging technologies: Discover how cutting-edge technologies, such as AI and machine learning, are shaping the future of enablement and offering new ways to deliver training and insights. - Evolving roles and responsibilities: Learn about the shifting roles within enablement teams and how to adapt your strategies to meet changing demands and expectations. - Strategic integration: Understand the importance of integrating enablement with broader business strategies to drive innovation and maintain competitive advantage.