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Alexandra
Campione
Senior Enablement Partner, GTM Readiness
Dropbox
Alexandra is a data-driven Enablement leader with a bias for action. With ten years of experience in B2B sales and six years in Enablement, she specializes in delivering engaging and scalable enablement programs, democratizing access to sales knowledge, and measuring what matters. She has built and led go-to-market (GTM) enablement programs, implemented leading sales tools such as Outreach, Highspot, Gong, and ZoomInfo, and collaborated across operations, marketing, customer success, and executive leadership. Alexandra focuses on fostering alignment, driving measurable business outcomes, and bringing creativity and fun to everything she does.
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20 November 2025 13:45 - 14:30
Panel discussion: Bridging the gap between enablement, product, and product marketing
This panel discussion brings together experts from enablement, product, and product marketing to explore how these functions can align effectively to drive business success. The panel will discuss strategies for fostering collaboration among these critical teams, ensuring that enablement initiatives are in sync with product developments and marketing strategies. By understanding each function's unique contributions and aligning their efforts, organisations can enhance product launches, improve sales effectiveness, and increase customer satisfaction. Benefits of Attending: - Understand the unique roles and contributions of enablement, product, and product marketing. - Learn strategies for aligning enablement initiatives with product developments and marketing strategies. - Discover best practices for cross-functional collaboration to enhance product launches and sales effectiveness. - Explore how to create a unified approach that improves customer experiences and business outcomes. - Gain insights from industry experts on overcoming common challenges in alignment and communication.