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Alisa
Kirste
Senior Director of Sales Enablement
The Standard
As the Sr. Director of Sales Enablement at The Standard, a leading provider of financial protection benefits and insurance, Alisa leads a team of professionals who are passionate about empowering sales teams with the knowledge, skills, and tools they need to succeed. She has over 15 years of experience in the industry, specializing in employee benefits design, corporate communication strategies, client management, and employee enrolment and education. Alisa's mission is to enhance the sales performance and customer satisfaction of The Standard by creating and delivering effective and engaging learning and development programs, communication campaigns, and sales support materials. She leverages her expertise in life, health, disability, individual, and supplemental health insurance to design and implement solutions that align with the company's vision, values, and goals. Alisa also partners with internal and external stakeholders to ensure the sales enablement initiatives are aligned with market needs and expectations. Outside of the office, Alisa and her husband Eric enjoy spending time with their boys Logan (Logie-Bear), age 10, and Matthew (Mayhem, Meatball), age 8, and their rescue dog Bear Bear in their hometown of Prospect Heights, just outside of Chicago. They stay active by riding bikes, going to the beach and spending time in nature. Alisa loves a good makeover, prefers the aisle seat on an airplane and often has a good iced latte in hand.
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20 November 2025 15:00 - 15:30
Empowering your GTM strategy with enablement capabilities
In this session, attendees will learn how to align enablement initiatives with strategic objectives, enhancing team performance and market impact. When enablement capabilities are effectively integrated into your GTM strategy, the real-world impact can be transformative for your organization. Let's explore the tangible benefits you can expect: - Increased sales efficiency: By equipping your teams with the right tools and resources, you enable them to engage more effectively with prospects, reducing the time to close deals and increasing conversion rates. - Improved team collaboration: Unified platforms and clear communication channels foster better collaboration across departments, leading to a more cohesive approach to market challenges. - Enhanced Customer Experience: With a well-prepared sales team, customers receive more personalized and informed interactions, leading to higher satisfaction and loyalty. - Scalable Growth: A strong enablement foundation supports scalable growth by preparing your team to handle increased demand and expand into new markets.