With all the changes in B2B selling, one thing has remained constant: people. Wanting to understand people – how they operate inside organizations or systems, how they make decisions, how they internalize change. This combined with the desire to help individuals become the best version of themselves has led Becky to GTM Enablement. Becky's motivated by helping sales professionals build their confidence and competence to have an effective customer conversation to increase deal size and velocity. That means building the skills that drive high performance in the organization utilizing tools and adult learning principles. It involves designing systems that reduce friction in the sales process, aligning it to the buying process, to allow sales reps to spend more time with customers.