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Cassandra
Khoury
Senior Sales Enablement Manager
Google
Cassandra thrives at the intersection of human potential and operational excellence. For over 15 years, she's been obsessed with how to turn complex GTM strategies into scalable, high-performance learning cultures. Currently at Google, Cassandra specializes in re-engineering the sales onboarding experience and evolving leadership development for the AI era. Whether she's facilitating for a global cohort or coaching 1:1 using Co-Active methodologies, Cassandra's goal is the same: accelerating time-to-market while building teams that actually love what they do.
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19 November 2026 09:15 - 09:45
Practice, learn, do: The future of sales enablement is experiential
Enablement is shifting from content delivery to behavior change. This session explores why experiential learning (practice + feedback + repetition) is the fastest path to confident reps, consistent messaging, and real performance improvement, featuring a customer story from someone in the trenches.